Dear BBM Students,
Congratulations on your acceptance into one of Singapore's most rewarding and popular degree programmes. I am delighted that you have selected the BBM programme offered by the Lee Kong Chian School of Business (LKCSB). You are now on your way to becoming a responsible business leader for the future.
At LKCSB, we are committed to excellence in teaching and providing a transformative and innovative learning environment. You will find learning to be an engaging experience with our dedicated faculty who will help you develop the skills and qualities you need to stay nimble and competitive in our fast-changing world.
At the end of your BBM degree programme, you will have mastered the fundamentals of business management and leadership, gained insight into the major areas of global business, and also acquired specialised, cutting-edge skills to positively impact your workplace and society.
During your time at SMU and LKCSB, I hope that you will participate in the many co-curricular activities (CCAs) organised by our diverse clubs and societies, as well as in events organised by the university. In the process, you will have fun, test your limits, and stretch your imagination.
I welcome you warmly to LKCSB and look forward to seeing you at one of the many events on the SMU campus.
Professor Bert DE REYCK
Dean
Lee Kong Chian School of Business
